Objective

Objective is a more detailed goal, which the entity aims to achieve in the future in order to fulfil its goals.

A few examples of objectives:

If the entity goal is to increase profitability, the objectives could be:

• reduction of indirect costs by 10% during year 20xx
• increase of sales by 15% during year 20xx

Objectives should, in contrary to strategic goals, be SMART

S = specific

M = measurable

A = achievable

R = realistic

T = time-specific